Page 35 - OPTOMETRY FALL 2020
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Let us help with MESSAGE IDEAS


      Create the Perfect Direct Mail Postcard in Three Easy Steps!

        1    but as you determine what you want to say to your patients, you'll find we have the   your contact
        STEP  Select a postcard from our catalog or website. We know it can be difficult to decide,   We print
                                                                                        We print your
                                                                                        contact informati
             images that best suit your needs.
                                                                                        information here.
             Choose your message. You can remind current patients to make and keep
        2    an incentive to draw them in. Supply your own message, use one of ours as is, or           ___________
        STEP  appointments, or attract new patients by spotlighting the services you offer and giving
                                                                                                        ___________
             make any changes you desire (at no additional charge).                                     ___________
             Please see price box below for imprinting charges on laser cards.
        3    We will lay out the message with your return address                              #OPTRECALL8
        STEP
             and fax it or email it to you for your approval before printing.
                                                              Printed with your choice of color:
                                                                                            Your message and return
          CUSTOM IMPRINTING PRICING                           RED   GREEN    BLUE  BLACK      address appear on the
                                                                                               left side of the card.
       These prices are in addition to the price of the cards themselves.   PURPLE LT BLUE  ORANGE BROWN  The right side is left blank
       Standard & Jumbo ......... No charge for imprinting.                                    for you to fill in your
       4 Up Laser ....... $35.00 per layout for the first 1000 cards. (Add $5 for each additional 1000 cards.)  patient's address.
       3 Up Laser ....... $35.00 per layout for the first 750 cards. (Add $5 for each additional 750 cards.)
                                                                                                  DIRECT MAIL
                                    RECALL MESSAGES



                                     Just a friendly reminder!
                                                                                                With more than 100 years of cumulative
                                                                                                experience, our doctors and staff are dedicated
                                        Our records indicate                                    to personalized, skilled care.  Services we offer
                                                                                                in our caring, unhurried setting include:
                                       that it is time for your                                 •  Comprehensive eye health exams
                                         eye examination.                                       •  •   Lasik co-management
                                                                                                  New laser photography which
                                                                                                         eliminates the need for dilatation
                                                                                                  Vision  training
                                        Please call our office to                               •  Stop in at your convenience to visit with our
                                      schedule your appointment.                                friendly staff, ask questions, and browse our
                                                                                                 display of designer frames.  Receive a free
                                                                                                   gift when you mention this card.
                                                                                                #OPTDM2 - Shown in BLACK
         #OPTRECALL1 - Shown in BROWN  #OPTRECALL2 - Shown in BLACK  #OPTRECALL3 - Shown in GREEN












                                                                                               #OPTDM5 - Shown in ORANGE
       #OPTRECALL4 - Shown in LIGHT BLUE  #OPTRECALL5 - Shown in BLACK  #OPTRECALL6 - Shown in BLUE















         #OPTRECALL8 - Shown in BLACK  #OPTRECALL11 - Shown in RED  #PREAPPT - Shown in BLACK   #OPTDM8 - Shown in PURPLE


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